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IRON COWBOY: REDEFINE IMPOSSIBLE

TODAY!

When James Lawrence, aka the Iron Cowboy, announced his plan to complete 50 Ironman distance triathlons, in 50consecutive days, in each of the 50 states, the only people who believed in him were James and his family. Go behind the scenes as James shares how he pushed physical, emotional and spiritual limits, and demonstrated how he ‘Redefined Impossible. ’ This accomplishment is being called the single greatest feat in human, endurance history.

  • A better you is on the other side of fear!
  • Naivety is the unknown secret to success.
  • It’s never too late to carve out your own success lane and ‘do you’

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