Team Iron Cowboy is a community of athletes across the globe. From first-timers to veterans, we’re a team who train together, race together, inspire, lift and pull each other through. Together we achieve more, and together we’ll reach our goals. Welcome to the family.

Lead by the best coaches in the world, our community of athletes, coaches and sponsors understand the challenges you’re facing, in your training and life. They’ve been there before and know how to help you reach your goals and maintain the balance that’s important to you.

So join the team, become part of the family, and start let’s start this journey together!


James Lawrence

Founder & Head Coach

James Lawrence, on your team. I’ve already told you a bit about myself, so what I’ll mention here is what I think I know about you: I believe inside you there’s a goal so big you probably haven’t told yourself about it yet.

David Warden

Founder & Head Coach

Internationally recognized coach and author, 40 first-place tri/duathlon wins, Kona Qualifier, 70.3 Worlds qualifier, Boston qualifier…and we can keep going.

Carlee Tulett

Assistant Coach

Collegiate athlete, trail marathon winner, 70.3 World Championships qualifier, Ironman University certified coach, mother of 5 boys, and one of the most fun people you’ll ever meet!

Aaron Hopkinson


Former wrestler, infamous Iron Cowboy Wingman, Xterra World Championship qualifier, certified Ironman University coach, recent newly-wed and one of the strongest cyclists you’ve ever seen.

Jason McCaffrey


10 x IronMan, 6 x 70.3 finisher, AAU Deadlifting age group winner, Tough Mudder finisher, IronMan University Certified Coach, Husband, and Father.

Billy Hafferty


Former offensive lineman and rugby player. Ironman and Ironman 70.3 World Championship competitor. Trail runner and Ultramarathoner.Certified in fist-bumps and creating laughter.

Patti Weil

Swim Specialist

Retired Health & PE teacher, Kona and 70.3 World Championships qualifier, IronMan University Certified Coach, Master’s Swim Coach, and very high energy at 60!

Jessica Biber


Jessica Biber, NTP, is a certified nutritional therapy practitioner who helps people break free of diets so they can enjoy a life where healthy eating feels effortless, they radiate with health.

Dr. Dallas Makin DC, FASA

Team Doctor – Utah Spine & Sport

Dr Makin has been the official chiropractor of James Lawrence since 2013 and served as the chief medical adviser during the entire 50-50-50 project.



Each plan is personally designed by the best.We provide the step by step process getting you ready for any event not wondering if you are doing the right things at the right time. All you need to do is show up and do the work; we take care of the rest.


Eliminate the learning curve.TIC provides the knowledge you need to create a solid foundation, and continuing education as you progress through your training.


Join a community of like-minded people. We connect you with athletes from around the world with our TIC communities and forums.


Spend more time with friends, family and loved ones. All programs are efficient, focusing on quality work over quantity. Training shouldn’t take over our lives.


Become the best version of yourself. Develop the physical and mental strength to achieve your goals and conquer your greatest challenges.


Enough said, we are a good time.


Team Iron Cowboy offers training plans for triathletes, cyclists, and runners – from beginner all the way to experienced, competitive athletes.


Choose the perfect plan for your level of training and goals.